Spa & beauty
StellBeauty Spa
Spa profile presented for local discovery
Categories
- Google Business
Services
- Google Business Profile optimisation
- Local SEO
Capabilities
- Profile optimisation
- Local search
The business
StellBeauty Spa offers beauty and spa treatments booked mostly by customers in its immediate area.
The business problem
StellBeauty Spa was already present on Google, but its profile was ranking too far down in local search results to be easily discovered by potential customers. With the profile positioned at #7 for the target search, customers searching for a massage spa in Wuse were unlikely to find the business, limiting its organic visibility and opportunities to attract new customers.
What I did
I optimized the entire Google Business Profile for local search. I rebuilt the profile updates with high-converting copy, added clear calls to action to make contacting the spa easier, repositioned and optimized the services and products, optimized images with relevant search keywords, and integrated social media links to strengthen the connection between the profile and the business's social platforms.
The system built
- Business information
- Services
- Business description
- Visual presentation
- Customer-facing information
Project Evidence
Google Business Profile — before → after
See the profile before and after the optimisation work.
Ranking position
Before
#7
After
#3
Target search keyword
Massage Spa in Wuse
Ranking position improved from #7 to #3 for the primary local search keyword relevant to the business.
Ranking performance was measured against the primary local search keyword relevant to each business, combining the service category with its target location.
The result
The optimization improved StellBeauty Spa's visibility for its target local search, moving the profile from #7 to #3. This significantly increased the likelihood of potential customers discovering the spa when searching for relevant services nearby, creating a stronger source of organic visibility and customer opportunities.
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