Bakery & cakes
Patcy Cakes and More
Cake business profile rebuilt for local discovery
Categories
- Google Business
Services
- Google Business Profile optimisation
- Local SEO
Capabilities
- Profile optimisation
- Local search
The business
Patcy Cakes and More is a bakery selling celebration cakes and small-order confectionery to customers nearby.
The business problem
Patcy Cakes and More was already present on Google, but its profile was ranking too far down in local search results to be easily discovered by potential customers. With the profile positioned at #28 for the target search, customers searching for celebration cakes in Surulere were unlikely to find the business, limiting its organic visibility and opportunities to attract new customers.
What I did
I optimized the entire Google Business Profile for local search. I rebuilt the profile updates with high-converting copy, added clear calls to action to make contacting the bakery easier, repositioned and optimized the services and products, optimized images with relevant search keywords, and integrated social media links to strengthen the connection between the profile and the business's social platforms.
The system built
- Business information
- Primary category
- Services
- Business description
- Visual presentation
Project Evidence
Google Business Profile — before → after
See the profile before and after the optimisation work.
Ranking position
Before
#28
After
#9
Target search keyword
Cake shop in Surulere
Ranking position improved from #28 to #9 for the primary local search keyword relevant to the business.
Ranking performance was measured against the primary local search keyword relevant to each business, combining the service category with its target location.
The result
The optimization improved Patcy Cakes and More's visibility for its target local search, moving the profile from #28 to #9. This significantly increased the likelihood of potential customers discovering the bakery when searching for relevant services nearby, creating a stronger source of organic visibility and customer opportunities.
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