Driving school
Speed Limit Driving Academy
Driving academy profile built for local enquiries
Categories
- Google Business
Services
- Google Business Profile optimisation
- Local SEO
Capabilities
- Profile optimisation
- Local search
The business
Speed Limit Driving Academy trains new drivers and takes enquiries from people searching for lessons nearby.
The business problem
Speed Limit Driving Academy was already present on Google, but its profile was ranking too far down in local search results to be easily discovered by potential customers. With the profile positioned at #38 for the target search, customers searching for a driving school in Alimosho were unlikely to find the business, limiting its organic visibility and opportunities to attract new customers.
What I did
I optimized the entire Google Business Profile for local search. I rebuilt the profile updates with high-converting copy, added clear calls to action to make contacting the academy easier, repositioned and optimized the services and products, optimized images with relevant search keywords, and integrated social media links to strengthen the connection between the profile and the business's social platforms.
The system built
- Business information
- Primary category
- Services
- Business description
- Customer-facing information
Project Evidence
Google Business Profile — before → after
See the profile before and after the optimisation work.
Ranking position
Before
#38
After
#12
Target search keyword
Driving school in Alimosho
Ranking position improved from #38 to #12 for the primary local search keyword relevant to the business.
Ranking performance was measured against the primary local search keyword relevant to each business, combining the service category with its target location.
The result
The optimization improved Speed Limit Driving Academy's visibility for its target local search, moving the profile from #38 to #12. This significantly increased the likelihood of potential customers discovering the academy when searching for relevant services nearby, creating a stronger source of organic visibility and customer opportunities.
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