Beauty & makeovers
GetDelookmakeovers
Makeover business profile optimised for local reach
Categories
- Google Business
Services
- Google Business Profile optimisation
- Local SEO
Capabilities
- Profile optimisation
- Local search
The business
GetDelookmakeovers is a beauty and makeover business serving clients for personal and event bookings.
The business problem
GetDelookmakeovers was already present on Google, but its profile was ranking too far down in local search results to be easily discovered by potential customers. With the profile positioned at #14 for the target search, customers searching for a makeup artist in Garki were unlikely to find the business, limiting its organic visibility and opportunities to attract new customers.
What I did
I optimized the entire Google Business Profile for local search. I rebuilt the profile updates with high-converting copy, added clear calls to action to make contacting the makeover business easier, repositioned and optimized the services and products, optimized images with relevant search keywords, and integrated social media links to strengthen the connection between the profile and the business's social platforms.
The system built
- Business information
- Services
- Business description
- Visual presentation
- Local relevance
Project Evidence
Google Business Profile — before → after
See the profile before and after the optimisation work.
Ranking position
Before
#14
After
#5
Target search keyword
Makeup artist in Garki
Ranking position improved from #14 to #5 for the primary local search keyword relevant to the business.
Ranking performance was measured against the primary local search keyword relevant to each business, combining the service category with its target location.
The result
The optimization improved GetDelookmakeovers' visibility for its target local search, moving the profile from #14 to #5. This significantly increased the likelihood of potential customers discovering the makeover business when searching for relevant services nearby, creating a stronger source of organic visibility and customer opportunities.
Related work