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Photography

Decency Media Photos

Google Business Profile optimisationPhotography

Photography profile rebuilt around the work

Categories

  • Google Business

Services

  • Google Business Profile optimisation
  • Local SEO

Capabilities

  • Profile optimisation
  • Local search

The business

Decency Media Photos is a photography business covering portraits, events and commercial shoots.

The business problem

Decency Media Photos was already present on Google, but its profile was ranking too far down in local search results to be easily discovered by potential customers. With the profile positioned at #17 for the target search, customers searching for a photography studio in Onitsha were unlikely to find the business, limiting its organic visibility and opportunities to attract new customers.

What I did

I optimized the entire Google Business Profile for local search. I rebuilt the profile updates with high-converting copy, added clear calls to action to make contacting the studio easier, repositioned and optimized the services and products, optimized images with relevant search keywords, and integrated social media links to strengthen the connection between the profile and the business's social platforms.

The system built

  • Business information
  • Services
  • Visual presentation
  • Business description

Project Evidence

Google Business Profile — before → after

See the profile before and after the optimisation work.

Before → After
See the profile before and after the optimisation work.

Ranking position

Before

#17

After

#4

Target search keyword

Photography studio in Onitsha

Ranking position improved from #17 to #4 for the primary local search keyword relevant to the business.

Ranking performance was measured against the primary local search keyword relevant to each business, combining the service category with its target location.

The result

The optimization improved Decency Media Photos' visibility for its target local search, moving the profile from #17 to #4. This significantly increased the likelihood of potential customers discovering the studio when searching for relevant services nearby, creating a stronger source of organic visibility and customer opportunities.

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