Classytoks Makeovers

The business

Classytoks Makeovers is a beauty business that was promoting an upcoming professional makeup training programme and needed to attract aspiring makeup artists who were interested in joining the training.

The business problem

Classytoks Makeovers needed to attract potential makeup artists to register for its upcoming beauty training programme. The challenge was to reach the right audience, communicate the value of the training clearly, and move interested prospects from the advert to a conversion-focused landing page.

What I did

I built a conversion-focused landing page for the training programme, created the advertising creatives, developed the ad copy, set up the campaign, and managed the advertising throughout the campaign. The campaign and landing page were structured to give prospects a clear path from discovering the training to making an enquiry.

The system built

• Conversion-focused landing page
• Advertising creatives
• Ad copy
• Meta advertising campaign
• Campaign management
• Conversion-focused user journey

The result

The campaign generated 146 website contacts from 29,277 impressions and reached 23,437 people, with an average cost of ₦254.86 per website contact. The campaign created a measurable flow of interested prospects from the advertising campaign to the training offer.