Classytoks Makeovers

The business

Classytoks Makeovers is a Lagos-based luxury makeup artistry brand serving weddings, celebrations and editorial clients, and training aspiring artists.

The business problem

In beauty, the work sells the service — but only if it is presented with the same care as the artistry itself. The brand needed a site that felt premium rather than generic, showcased the portfolio properly and led naturally to a consultation.

What I did

The site was designed as an editorial showcase: an expressive serif identity, warm neutral tones and large imagery that lets the work breathe. Services and training were separated so each audience finds its own path, and a consultation booking action plus direct WhatsApp contact were made available on every screen.

The system built

• Premium brand-led website design
• Portfolio and services structure
• Consultation and WhatsApp enquiry path
• Responsive build

Key features

• Portfolio showcase

  Large-format galleries that let each makeup look carry the page.

• Services & training

  Separate paths for clients booking work and students seeking training.

• Consultation booking

  A single, obvious route from browsing the work to booking a consultation.

• WhatsApp enquiries

  Direct WhatsApp contact for the channel clients actually use.

• Premium identity

  Serif typography and warm neutrals positioning the brand as luxury.

• Responsive presentation

  Imagery and layout hold their quality on every screen size.

Design & experience

Elegant serif headlines, generous whitespace and a restrained palette position the brand as a premium personal service. The layout treats each look as a gallery piece rather than a product tile.

The result

A presentation that matches the standard of the work, with a clear route from browsing the portfolio to booking a consultation.